MAVEN MANE & CO. · BEYOND THE CHAIR

TURN YOUR SALON CHAIR INTO A LUXURY WIG DESTINATION.

Build a $100,000+ luxury wig category with just 3 to 5 clients per month.

Without stocking shelves, making wigs, or adding more service hours.

THE COMPLETE BEYOND THE CHAIR PROGRAM.
THIRD-PARTY FINANCING AVAILABLE.

WHAT STARTS HAPPENING WHEN YOU STOP FIGURING WIGS OUT ALONE

A smarter way to grow

Stop trading more hours for more income.

Mesh integration, sewn-in toppers, and extension services can create beautiful results, but every sale comes with hours of installation, customization, and recurring maintenance. Luxury wigs give stylists a higher-value category that can often be delivered in less than an hour.

The labor-heavy model

More work tied to every sale.

Multi-hour installs and customizations
Move-ups and maintenance every 4 to 8 weeks
Cutting, sewing, bonding, and blending every piece
More training, tools, and hair to buy before you grow
Revenue tied to another long service appointment
More clients required to make more money
A luxury wig category

More value in fewer appointments.

Often under 60 minutes, like a traditional cut and style
No move-ups or lengthy installation
No wig making required
No shelves of inventory or large upfront product investment
A $2,000 to $5,000 client investment
Just 3 to 5 clients per month can build a $100,000+ category

You do not need another service that keeps you behind the chair. You need a category that can keep making money when you step away from it.

What happens when you stop figuring out wigs alone.

A confident consultation.
A client ready to buy.
Member describes a client purchasing within 15 minutes after a consultation.
The first-sale
milestone.
Member message: Sold my first wig.
A website update.
Three wig clients booked.
Member reports booking three wig clients after updating her webpage.
More confidence
within the first week.
Member describes support, mentorship and greater confidence within her first week.
Education, support,
and a business framework.
Kristi Blanson reviews Maven education, business framework, community and support.
Maven founder presenting a luxury wig and professional color options
BEYOND THE CHAIR

The industry made wigs complicated. We simplified them for you.

You’re used to certifications that teach you one more physical skill.

Beyond The Chair teaches you how to sell, design, and deliver luxury, medical-grade wigs and toppers. You’ll learn to reach women already looking for a $2,000 to $5,000 solution, lead a relaxed consultation, design and custom-order the right piece without becoming a wig maker or stocking inventory, and create natural-looking dream hair in less chair time.

Become the designer, not the wig maker, so you can create more freedom, fulfillment, and profit without adding more hours, inventory, or physical labor.

THE MATH IS SIMPLER THAN YOU THINK

A SIX-FIGURE WIG CATEGORY CAN START WITH THREE CLIENTS A MONTH.

3 CLIENTSper month
×
$3,000average client investment
=
$108,000annual retail revenue

You do not need a packed schedule, a huge audience, shelves of inventory, months of training, or another labor-intensive certification. You already know how to talk about hair, recommend color, serve clients, and create a beautiful finished result.

YOU CAN LAUNCH IN SEVEN DAYS OR LESS.The 90-day blueprint is your support runway, not your waiting period. Use it to turn your first actions into a repeatable path toward three paid clients per month.
Illustrative gross retail revenue based on average client investment. Results vary based on pricing, implementation, and market.
Beyond the Chair founder measuring a luxury wig for a client design
THE BEYOND THE CHAIR METHOD

YOUR PATH TO SIX-FIGURE RETAIL REVENUE: DEMAND. DESIGN. DELIVER.

Beyond The Chair turns the entire wig business into three repeatable steps. Create demand from women already looking for a solution. Design the right luxury wig or topper without making it yourself. Deliver natural-looking dream hair in less chair time. This is how three clients a month becomes a six-figure retail category.

DEMAND
Wig Business Blueprint

Reach women already looking for a solution.

Maven educator measuring and preparing a luxury wig

Reach women already looking for a $2,000 to $5,000 luxury wig or topper.

DESIGN
Wig University Certification

Design the right piece without making it.

Wig University lesson on choosing the right color

Lead a relaxed consultation, then design and custom-order the right piece without stocking inventory.

DELIVER
Maven Wig Mastery

Create dream hair in less chair time.

Maven Wig Mastery face-framing demonstration

Fit, customize, and style natural-looking dream hair in about the time of a traditional cut and style.

This is what Beyond The Chair is designed to help you do.
Go beyond fully booked, not by adding more services, more certifications, or more hours, but by making every client and every hour worth more.

WHAT YOU UNLOCK INSIDE
BEYOND THE CHAIR.

The education, guidance, and professional tools to turn your salon chair into a luxury wig destination—with support as you put it into practice.

One enrollment. Lifetime access to the Beyond The Chair course suite.

Three on-demand courses.

Get Wig Business Blueprint, Wig University Certification, and Maven Wig Mastery: Atelier in one course suite. Follow prerecorded, self-paced lessons through Maven’s Demand → Design → Deliver method, with a 90-day blueprint to guide your progress.

Live implementation calls + member community.

Bring your client questions, custom-order decisions, and business challenges to live calls. Connect with Maven educators and fellow stylists inside the member community for guidance as you put your education into practice.

Custom Wig Design Specialist Certification.

Complete Wig University Certification to earn your title as a Certified Custom Wig Design Specialist and unlock Maven’s Custom Design Studio for custom wig ordering.

Your starter kit + professional color ring.

Included with your enrollment and unlocked after completing Wig University Certification, these tools support your consultations and color recommendations.

Lifetime access to your course suite.

Return to the lessons whenever you need them as you serve new clients and grow your wig category. Your course access continues beyond the 90-day blueprint.

JOIN BEYOND THE CHAIR — $1,997

Learn at your own pace. Get support as you grow.
Third-party financing available.

ONCE YOU GO BEYOND THE CHAIR, YOU NEVER GO BACK.

A detailed look at what's included in Beyond The Chair.

BEYOND THE CHAIR

$1,997

  • Turn wig inquiries into high-value sales.
    A repeatable path to attract the right clients, price for healthy margins and guide them from first conversation to purchase. Includes Wig Business Blueprint.

  • Become the wig expert hair-loss clients trust.
    Help clients find a piece that feels like them, with Maven Wig Mastery: Atelier and Wig University Certification behind your consultations, customization and delivery.

  • Get answers and keep your business moving.
    Live implementation calls and a professional community give you support with real client questions and your next business decision.

  • Choose client shades with confidence.
    Your starter kit and professional color ring put practical tools in your hands after Wig University Certification.

BUILD A WIG BUSINESS THAT GROWS BEYOND YOUR BOOKED HOURS.

JOIN BEYOND THE CHAIR — $1,997

Learn at your own pace. Get support as you grow.

Third Party Financing Available.

HEAR IT FROM EXISTING BRAND PARTNERS.

For industry-leading stylists, salon owners and wig shop owners ready to build the most profitable category in your business.

Whether you’re building your first offer or refining an existing one, this is the method for how to Attract, Consult, Design + Deliver it well.

Secure checkout · $1,997 enrollment · Third-party financing options available

This is for you if you:

  • You’re ready to introduce wigs and toppers to your clients and want a clear plan for attracting inquiries, guiding consultations, and making sales.

  • You already sell wigs, but want a better way to offer them—with custom design education, stronger finishing skills, and expert support.

  • You own a salon and see the opportunity beyond your own chair. You want a process you can introduce across your team.

  • You’re building a wig boutique or dedicated hair-loss business and want the business, design, and hands-on education together in one place.

  • You want to help women experiencing hair loss feel like themselves again while building a profitable category you’re proud to offer.

You don’t need previous wig experience. You do need a commitment to learning, practicing, and delivering an exceptional client experience.

  • You’re still deciding whether wigs belong in your business at all.

  • You want a quick side hustle, not a real alternative-hair category.

  • You’re looking for a supplier to do all the thinking while you stay hands-off with the client.

  • You want more revenue, but you’re not willing to invest in better product, education, or systems.

  • You’re looking for shortcuts instead of becoming genuinely excellent at serving hair-loss clients.

WHAT HAPPENS AFTER YOU ENROLL

1. OPEN YOUR COURSE SUITE.

Log into your member portal for all three on-demand courses, your 90-day blueprint, and the Maven community.

2. GET CERTIFIED AS PART OF YOUR BLUEPRINT.

Wig University Certification is one step within your 90-day plan—not an additional program to complete afterward. Most of our partners report completing the certification in less than an hour. Complete it to unlock Custom Design Studio access, your starter kit, and professional color ring.

3. PUT YOUR EDUCATION TO WORK—WITH SUPPORT.

Follow Demand → Design → Deliver as you attract clients, guide consultations, and bring their dream hair to life. Bring your questions to live implementation calls and the Maven community along the way.

COME FOR THE EDUCATION. STAY FOR THE MAVEN FAMILY.

The 90 days give you a plan, not an expiration date. You have lifetime access to your course suite, so you can learn at your own pace and return to the lessons as you grow. You’re joining a community of stylists to learn alongside and turn to for support.

ENROLL IN BEYOND THE CHAIR — $1,997

A little clarity before you join

Frequently asked questions.

Simple answers to the questions stylists ask us most.

How is Beyond the Chair different from the free retail partnership?

The free retail partnership gives approved stylists access to Maven’s retail partner program. Beyond the Chair adds the full education system: three courses, certification, live implementation calls, and a member community to help you attract clients, design their pieces, and deliver their dream hair.

Do I need wig experience? What if I already sell wigs?

You can start with no wig experience. If you already sell wigs, use the lessons to improve your consultations, custom design, and finishing skills. Start where you are and learn at your own pace.

Do I have to stock wigs to get started?

No. You can guide a consultation and place a custom order for your client. You can also stock pieces for clients to try and buy. We teach you how to choose the right approach for your business, whether you have one chair or a boutique.

Can I start with one chair and grow from there?

Yes. Start with your own chair and add to your wig business as you’re ready. The Demand → Design → Deliver method can also guide how you introduce wigs across your salon. If you want to enroll your team, talk with us about the right setup.

Are the lessons recorded or live?

Both. Your three courses have recorded lessons you can watch whenever it works for you. Live implementation calls give you a place to ask questions and get help putting the lessons to work. You can find call details and recordings inside your member area.

How long does certification take, and what does it unlock?

Most of our partners report finishing Wig University Certification in less than an hour. It is one step inside your 90-day blueprint. Complete it to earn your Certified Custom Wig Design Specialist title and unlock Maven’s Custom Design Studio, plus your starter kit and color ring. You’re learning to design and order the right wig—not sew one from scratch.

Is $1,997 a one-time payment? Does my access end after 90 days?

Yes, $1,997 is a one-time enrollment. You get lifetime access to the Beyond the Chair course suite. The 90-day blueprint gives you a plan to follow; it is not an access deadline. You can revisit your lessons as your business grows. Third-party financing is also available at checkout.

Is the starter kit and color ring included? When do I get them?

Yes. Your starter kit and professional color ring are included with enrollment and unlock after you complete Wig University Certification. They help you guide consultations and choose colors with your clients. You don’t need to buy the color ring separately.

What if I need help with a real client or custom order?

Bring your questions to the member community and live implementation calls. Maven educators and fellow stylists can help you work through consultations, custom-order choices, and business questions as you put your education into practice. Come for the education. Stay for the Maven family.

Does every enrollment include a wig credit?

No. The 14-inch wig credit is a separate, limited-time offer for eligible partners. If you receive an invitation with a seven-day or 24-hour deadline, follow the terms and deadline in that invitation. The credit is not included with every enrollment.